Start your business the right way. From idea to first sale.
Start learning how to build your business
Startup From Scratch is a step-by-step learning app that guides you through every stage of building a business: from shaping your idea and validating demand, to launching, selling, managing money and growing sustainably. No fluff, no jargon, just practical lessons, examples and guided exercises you can apply the same day.
A personal word from our founder
No matter how good the idea, businesses struggle to reach their full potential for one reason: failing to master the basics.
I created Startup From Scratch for people who are serious about starting a business but don’t know where to begin. Over the last few years I’ve seen talented, motivated people stall because of confusing advice, unrealistic promises and information overload. This app is my answer to that: a clear, honest path that shows you what to do first, what to ignore, and how to move from “idea in my head” to “real business with real customers”. If you’re ready to stop collecting tips and start building something tangible, you’re exactly who I built this for.
8 practical modules
A complete journey from first idea to growth, all broken into clear, actionable chapters.

Bite-sized lessons & exercises
Short, guided exercises designed so you can learn in 10–15 minutes, apply it immediately and see progress every week.
CURRICULUM snapshot
Start learning how to build your business
Foundation & Mindset
Build the confidence, clarity and resilience you need to start strong and stay committed when things get challenging.
Business Fundamentals
Learn the essential building blocks of a real business: simple, practical steps that set you up properly from day one.
Developing Your Idea
Turn your idea into a clear, focused opportunity that solves a real problem and gives people a reason to buy.
Financial Foundations
Build financial confidence from day one. Learn how money flows through your business so you can make smart decisions.
Build & Launch
Turn your idea into something real. Create your first offer, take action, and launch with clarity.
Staying motivated
Entrepreneurship is a journey. Strengthen your mindset, build resilience, and keep moving forward.
Pricing options
Choose the plan that fits where you are right now. Both options give you full access to the Startup From Scratch app, curriculum and community, the only difference is how you prefer to pay.
Monthly plan
£9.99
Flexible access while you explore and build momentum.
No hidden fees. No upsells.
Cancel anytime — no questions asked.
Built for learning, not pressure.
Annual plan
£89.99
Commit once and build with confidence all year.
Save with annual access.
Designed for steady progress, not rushed learning.
Ideal if you want space to learn, apply and grow.
Special Offer
Founding Offer: Lifetime Access for the First 500 Members
Join the first 500 and lock in lifetime access: no recurring fees, ever.
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ADVANTAGES
What you’ll gain
Vision & Purpose
Cut through the overwhelm and finally know what to do next.
Practical skills that work in the real world
Learn the essential skills every new founder needs.
Community
Connect with like-minded people embarking on the journey with you.
STAY MOTIVATED
Stay motivated when
it matters most
Motivation comes and goes — especially when you’re building something new. What makes the difference is having structure, perspective and support when things feel harder than expected. Startup From Scratch helps you stay on track with clear next steps, guided reflection and encouragement built into the learning journey. When confidence dips or progress stalls, the app helps you reset, refocus and take the next meaningful step forward.
A community that understands
the journey
There will be moments of doubt, hesitation and frustration — that’s normal. What makes the difference is having people around you who understand what you’re building and why it matters to you. The Startup From Scratch community gives you that support system: real people, real conversations and shared progress, all moving forward together.
TESTIMONIALS
People all over the world are
starting their business today
Real testimonials from customers who have achieved measurable success with our products.
Startup From Scratch provided exactly what I needed — clear tools and expert advice. My workflow improved immediately.
John Smith
Marketing Manager at Ironwood Analytics
Great structure and practical content. The exercises helped me figure out what I wanted to do and how to make it happen.
Maria Rossi

A professional, data-driven approach that really delivers results. I finally have a clear digital strategy.
Hiroshi Tanaka

Simple, precise, and very effective. The e-book and templates gave me real clarity for my online marketing.
Erik Hansen

Exactly the kind of guidance I was looking for. Helpful insights and easy-to-use tools — highly recommended.
Sarah Johansson

Startup From Scratch combines strategy and empathy. I felt guided step by step and saw progress right away.
Erik Karlsson
Accountant at Excel Financial Services
FAQ
Common questions
Here you will find answers to the most common questions, so you can quickly clear up any ambiguities and get started right away.
What will I actually get out of Startup From Scratch?
You’ll gain clarity, structure and practical momentum. Instead of piecing together advice from blogs, videos and social media, you’ll follow a clear path that shows you what to do first, what to do next, and why it matters. By the end, you’ll understand how businesses really work, have a validated idea, a clear offer, and the confidence to move forward deliberately, not blindly. Most people don’t fail because they lack motivation. They fail because they don’t know what to focus on. This app exists to solve that.
Is this a course or something else?
Startup From Scratch is a guided learning app, not a traditional “sit and watch” course. You’ll find structured modules, short lessons, real-world examples and practical exercises designed to be applied immediately. The goal isn’t to overwhelm you with information, it’s to help you make consistent progress and build something real, step by step. You learn, reflect, apply, and move forward.
How do I know if I’m ready to start a business?
If you’re asking this question, you’re probably closer than you think. You don’t need a perfect idea, loads of savings, or prior experience. You do need curiosity, willingness to learn, and a commitment to take small, consistent actions. This app is designed for people who aren’t “ready” yet, but want to become ready through understanding and action. If you’re willing to explore, test ideas and learn as you go, this is exactly where to start.
Do I need to already have a business idea?
No. Some people arrive with a clear idea. Others arrive with nothing more than the desire to build something of their own. Startup From Scratch supports both. The early modules help you generate, evaluate and choose ideas based on your skills, interests and real market demand, not guesswork or trends.
What happens at the end of the course?
The course doesn’t really “end”, it evolves into something ongoing. Once you sign up, you’ll gain access to the Startup From Scratch community. This is a space where members can connect with others on a similar path, share ideas, ask questions, get feedback and encourage one another as they move from learning into real-world action. Inside the community, people:
• Share progress and milestones (first idea validated, first sale, first launch) • Ask for feedback when they’re stuck or unsure • Learn from others’ experiences and challenges • Celebrate wins, big and small, with people who understand the journey For many founders, the hardest part isn’t learning what to do, it’s staying motivated, confident and consistent over time. The community exists to support that phase, so you’re not building in isolation. You can move through the course at your own pace, revisit lessons whenever you need clarity, and use the community as a place to stay connected, accountable and encouraged as your business grows.
Will this guarantee that my business succeeds?
No, and anyone who promises that isn’t being honest. What Startup From Scratch does guarantee is that you’ll make better decisions, avoid common mistakes, and understand why things are or aren’t working. Success still requires effort, experimentation and patience, but this app dramatically reduces the chances that you’ll waste time on the wrong things.
How much time do I need each week?
Most lessons are designed to fit into 10–15 minute sessions. You can move faster if you have more time, or slower if life is busy. The app is built for real people with jobs, families and responsibilities, not full-time founders with unlimited hours. Consistency matters more than speed.
Is this suitable if I’m working full-time?
Yes, and in many ways, it’s designed for that. You’ll learn how to test ideas, build skills and make progress without quitting your job or taking unnecessary risks. Many people use Startup From Scratch alongside full-time work, gradually building confidence and traction before making bigger moves.
Is this only for tech startups?
No. The principles apply to:
• Service businesses • Online businesses • Freelancing and consulting • Product-based businesses • Digital products and education • Side projects that could grow over time You don’t need to build the next big tech company. You just need a real problem, real people and a clear way to help them.
What if I start and realise entrepreneurship isn’t for me?
That’s still a valuable outcome. One of the goals of this app is to help you make an informed decision, not to push you into something that doesn’t fit your life. Many people feel relief after gaining clarity, even if they decide not to pursue a business right now. Understanding yourself and your options is never wasted effort.
Can I go at my own pace?
Absolutely. There are no deadlines, no pressure to “keep up” and no fixed schedule. You can pause, revisit lessons, or move quickly depending on what you need at any given time. This is your journey.
Who is this not for?
Startup From Scratch may not be right for you if:
• You’re looking for a “get rich quick” shortcut • You want guarantees without doing the work • You’re not open to learning, reflection and experimentation If you’re serious about building something thoughtfully and sustainably, you’ll feel at home here.
How do I get started?
You simply sign up and begin with the first module. From there, the app guides you step by step: no guesswork, no overwhelm. You can explore at your own pace and decide how far you want to take it.